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Marketing
The Engagement is Off
Your contact list can swell with customers that make no purchases and request no marketing. In such cases, the engagement ends. How do you move on?
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Marketing
Stranger Customers
Customers emerging from the pandemic may have quite different behavior patterns than they did pre-pandemic. Get to know them again.
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Marketing
Learn To Learn
The purpose of this blog is to make gems of wisdom more accessible. During the leisure of a lunch break, you can explore my mind.
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Marketing
Managing Customer Lists
A Shopify customer can have eight or more account statuses. Which ones can you nurture and which ones should you delete?
OPINION
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Marketing
Don’t Get Scammed
A properly timed scam can derail a business heading for success. During an economic downturn, you may be even more vulnerable.
OPINION
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Marketing
Can You Run a Successful Business?
Running your own business requires much more than doing something you enjoy. Here is a checklist to see if you are ready.
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Marketing
What To Sell During Great Recession
During this difficult time, the goal is for department stores and online retailers to be serving the soup, not the one waiting in line for it.
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Marketing
Cut-Throat Dropshipping
Everything a customer receives should have your branding on it or you are increasing the cost of acquisition.
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Programming
Optimize Shopify Apps
Third-party apps can fill a business need without additional programming. Decide whether an app increases revenue or saves valuable time.
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Marketing
Buy or Sell Your Shopify Business
Wholesalers are commoditizing products by selling to both resellers and consumers. Only those with unique products or extremely loyal customers survive.
POPULAR
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Marketing
Pitching To Investors
This sheds light on the process of fund raising while measuring whether you are up to the task, helping you to avoid some costly mistakes.
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Writing
Attract a Bazillion Customers
With less than deep pockets, what can you do? Identify anything you can offer for free. Perhaps it is an eBook. Can you offer free shipping?
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