CODE

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Programming

Variable-Length Web Page Titles

Occasionally, page title plus store name exceeds optimum length. This simple modification suppresses the addition of your store name when necessary.

2-minute read

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Writing

Creative Medical Writing

As a writer, you can use words to evoke emo­tion and sen­tences that trans­port readers into new des­tina­tions, only if you have the power of creative writing.

5-minute read

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Writing

Write Worthwhile Words

When writing, learn how to balance cutting to the main point with engaging readers by writing compelling stories that activate their minds.

5-minute read

CODE

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Programming

Programmed Gender Identification

To distinguish clothing or healthcare products, you can use customer login and Liquid programming to approximate visitor gender.

9-minute read

OPINION

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Fulfillment

What is Your Cost?

Bringing a new product to market takes time designing, engineering, manufacturing, outsourcing, shipping, pack­ag­ing, and/or warehousing.

1-minute read

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Writing

AI-Powered Blog Posts

If you are feeling over­whelmed with the amount of writing necessary to run a business, you might consider using artificial intelligence.

4-minute read

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Marketing

The Engagement is Off

Your contact list can swell with custo­mers that make no purchases and request no marketing. In such cases, the engagement ends. How do you move on?

1-minute read

CODE

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Programming

Hide a Shopify Blog

Proofreading a high volume of blog articles involves many checks for accuracy and, perhaps, multiple proof­readers. Hiding work in progress is helpful.

5-minute read

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Marketing

Stranger Customers

Customers emerging from the pandemic may have quite different behavior patterns than they did pre-pandemic. Get to know them again.

1-minute read

CODE

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Programming

Add Shopify Turbo Mode

How can developers and partners prevent end users from wading through dozens of Shopify Theme options to improve site performance?

4-minute read

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Writing

Outsourcing International Writers

When hiring inter­national writers, weigh the amount of time editing with the time you might spend writing yourself.

2-minute read

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Writing

Fact-Checker Credibility

To instill reader confidence, the articles you write may require a secondary review process.

2-minute read

Kevin Williams is a Shopify Partner that has been program­ming data­base systems since 1990 and writing since 2010, before main­tain­ing an e-commerce site in Perl. Along with him, explore the Shopify platform and Liquid programming with marketing and writing tips.

Site owner is not responsible for errors or omissions. Information on this website does not constitute professional medical care or legal advice. Discuss personal concerns with your doctor or legal advisor.