Are you spending thousands of hours and as many dollars maintaining a website only to see decreases in visitors? Why is this happening and what can you do about it?
Why Website Visits Are Decreasing
The way we search for information is undergoing a major paradigm shift. It is akin to the transition from the Dewey Decimal system for locating library books to Internet websites. Artificial Intelligence is becoming a major research tool, and it is getting more powerful and pervasive every few months.
Consider the impact on websites, which proliferate by more than a quarter of a million every day. Beyond e-commerce, they will either become portals for AI or resources for AI to gather information. The long-standing methods of search engine optimization (SEO) for first-page Google results are aging.
Only the top brands or specific domains position well in search results. Much like querying Alexa or Siri, AI will search and summarize relevant data both audibly and with text.
The Power of AI
Already, AI can generate stories, compose music, produce artwork, and generate legal briefs. Every major corporation is scrambling to adopt such technology to remain relevant in the coming years. Adobe Photoshop, for example, has improved on Content-Aware Fill with Generative Fill. Apple plans deeper AI generation in its operating systems.
Does this mean that companies should abandon website maintenance resources? No. They still represent a convenient repository for information. Emails often refer customers to such pages during promotions and technical support.
Don’t disregard another use for the Internet. That’s social media. Whether through chat forums or image comments, social media dominates most web activity.
Surviving Technology Changes
How can companies prepare for the AI revolution? Embrace, rather than shun, the technology. Consider an AI customer-service chatbot. Use AI to suggest appealing topics to post. Continue developing an easy-to-navigate website with its search engine, presenting valuable data.
Don’t allow your website to become a desolate island. Display the URL on business cards and any other communication sent to prospective customers. Post short articles regularly.
Cross-promote your site with social media platforms. By establishing a deep Internet presence, your company will continue to thrive as the data universe expands.
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To support the writing of useful articles about website, ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may sponsor specific articles or remit a small donation.
ClinicalPosters sells human anatomy charts, scientific posters, and other products online to offset expense of the writing useful articles about website. Slide extra posters into DeuPair Frames without removing from the wall.
ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may remit a small donation.
You can support the writing of useful articles about website by sponsoring specific articles or remitting a small donation. Story includes one or more generative AI images to help readers visualize scenes.
