Technology

12 Strategies to Build Site Traffic

Man riding rollercoaster

As a webmaster in an ever-changing technological landscape, follow these strategies to keep your pages relevant in the eyes of fresh website visitors.

Why People Visit Websites

Build Site Traffic

Internet usage is at an all-time high. With ubiquitous portable devices, much of the population browses content during most waking hours. Eyes are glued to phone screens on public transportation, in waiting rooms, while walking down streets, and even when lying in bed.

People often visit websites for three primary reasons. It may be to locate specific information (perhaps in answer to a query, how to use software or learn how to prepare a meal). A second popular reason is to shop online. A third reason for visiting websites is to enjoy the entertainment they provide.

Video platforms like YouTube have replaced reading for many site visitors. According to Google research, respondents “ranked YouTube #1 against video services and social media platforms in finding honest and detailed information.” Videos dominate how-to and entertainment categories as much as Amazon cannibalizes online sales. AI generative chats deliver content in an entirely new way. As the name implies, they conversationally generate information on the fly.

What’s the impact of a decline in reading aptitude? How does the allure of rich media content affect the readership of text pages? Can AI usage and paid search results lower your site visibility?

It might appear that perusing websites is becoming as archaic as reading a wet-ink afternoon newspaper. When we add to this the ever-changing Google Search Engine Results Page (SERP) algorithms, website traffic can plunge on a rollercoaster ride, with little torque to climb a readership hill.

Rollercoaster

Artificial intelligence derails website traffic in other ways. During 2022, nearly half (47.4 percent) of the web traffic was from bots, or fake customers. They scour the internet gathering information to use in marketing or to feed generative AI. They populate contact forms, comment on blogs, and even fill shopping carts before aborting sales. Thus, your human monthly site traffic is a fraction of what analytic tools report.

Finally, AI impacts site traffic when millions of websites employ generative technologies to produce stories. This dilutes the visibility of carefully researched and written articles.

How to Recapture Audiences

So how can website owners build site traffic amidst a rollercoaster of challenges from the digital revolution? Allow the ChatGPT competitor to answer this question.

Strategies for Building Site Traffic

Here’s how webmasters can increase human interaction within this technologically progressive landscape:

1. Craft Authentic Content:

Attract people with content they actually want to read, and can read according to their education—stuff that’s interesting, helpful, and not AI-generated.

2. Balance SEO:

Focus what users want, not just keywords.

3. Utilize Multimedia:

Add interactive elements and visuals, without bringing the page load to a crawl.

4. Build a Tribe:

Make your website a community hub. Get people talking, sharing, and feeling like they’re part of something awesome.

5. Make it Personal:

Tailor your content to individual tastes, like a personalized playlist.

6. Socialize on Social Media:

Share your content, join discussions, and be the life of the party.

7. Be Mobile-Friendly:

Your website needs to look good on all devices.

8. Keep the Bots Out:

Use security measures, like reCAPTCHA, blog moderation, or subscriber verification.

9. Adapt to Algorithm Updates:

As SERP algorithms change, tweak and optimize your content.

10. Keep it Readable:

Make your content easy on the eyes by choosing legible font sizes and colors.

11. Teach and Share Knowledge:

Share information in a way that even your grandma would understand.

12. Familiarize Yourself with Data:

Use analytics to learn what people want and adjust your game plan accordingly.

As tempting as it may be to bolster blogs with articles written entirely by AI, consider an alternative. After writing your articles, request a critique during an AI chat. Discuss your goals for the content. With guidance, what you write can become more appealing to your audience. With these tricks up your sleeve, you’ll be the talk of the town, attracting real, live humans to your website.

To support the writing of useful articles about technology, ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may sponsor specific articles or remit a small donation.

ClinicalPosters sells human anatomy charts, scientific posters, and other products online to offset expense of the writing useful articles about technology. Slide extra posters into DeuPair Frames without removing from the wall.

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To support the writing of useful articles about technology, ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may sponsor specific articles or remit a small donation.

ClinicalPosters sells human anatomy charts, scientific posters, and other products online to offset expense of the writing useful articles about technology. Slide extra posters into DeuPair Frames without removing from the wall.

ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may remit a small donation.

You can support the writing of useful articles about technology by sponsoring specific articles or remitting a small donation.

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