Overcome 3 Obstacles to Blog Readership

Are you struggling to attract readers to your blog? Learn how to overcome the top three obstacles to blog reading and boost your readership.

Brief History of Information

Perhaps your relative of a few generations ago awoke each morning to a hot cup of coffee and a newspaper. Before the digital age, people used to read newspapers and books to obtain the bulk of their enlightenment. However, with the advent of the internet, blogs have become an increasingly popular medium for individuals to consume information.

Despite the popularity of blogs, there are several obstacles that bloggers face in gaining readership. In this article, we will explore three of the most significant obstacles, along with ways to overcome them.

1. Decline in Reading Aptitude

One of the biggest obstacles you may face as a blogger is the decline in reading aptitude. With the rise of social media and messaging apps, people are used to reading short, concise messages, which can make it difficult for them to engage with long-form content. This, coupled with the increasing use of emojis and abbreviations, has led to a decline in reading skills.

To overcome this obstacle, aim to write in a clear, concise, and engaging manner. Using short paragraphs, subheadings, and bullet points can help make content easier to read and digest.

2. Proliferation of YouTube Videos

Another obstacle to blog reading is the proliferation of YouTube videos. With the rise of video content, many people prefer to watch videos instead of reading long-form content. This can be especially true for topics that are complex or technical.

To overcome this obstacle, consider creating video content to complement your written content. By creating engaging and informative videos, bloggers can attract a new audience while also providing their existing readers with an alternative way to consume content.

3. Social Media Platform Addiction

Lastly, social media platform addiction is another obstacle that bloggers face. Social media platforms like Twitter, Facebook, and Instagram can be addictive, and users may spend hours scrolling through their feeds instead of reading blogs.

To overcome this obstacle, aim to promote your content on social media platforms actively. By sharing content on social media and engaging with your audience, you can increase blog readership and build a loyal following.

How to Improve Blog Readership

With an awareness that over two thirds of website visitors are using smartphones, make certain that pages format well for them. Identify with your audience. Who are you writing to? Are they male, female, old, young? What are their interests? Speak to them as though having a personal conversation.

By following these tips, bloggers can overcome the obstacles to blog reading and attract more readers to their content. Additionally, they can improve their engagement and build a loyal following of readers.

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UPDATED: SEP 25, 2023

Three Obstacles to Blog Reading