A frame for each office, a poster for each patient, and a product for each specialty.
Websites have changed significantly since the 1990s. Today, they must do more than present information. Viewers, young and old, challenge sites to engage, educate and entertain. Engagement is achievable with interactivity and hyper-personalization. Educating demands fingertip access to phenomenal research and writing. An entertaining site employs creative design aesthetics, video, and other digital media.
Amid all the creative eye candy and extensive programming, a website must convey a purpose—both to the originator and visitor. Why should you go there? If products or services are sold, why are they beneficial? In what ways are they more valuable than competitors? How easy is it to shop and checkout? Answers to these questions must be self-evident and intuitive.
ClinicalPosters is ever refining the visitor experience with the message: “A frame for each office, a poster for each patient, and a product for each specialty.” Those who go beneath the surface and log in receive the most bang for their buck. Give it a try. Login and then share your discovery.