Website Delivers Bang For Your Buck


A frame for each office, a poster for each patient and a product for each specialty.

ClinicalPosters Delivers Bang For Your Buck

Websites have changed significantly since the 1990s. Today, they must do more than present informa­tion. Viewers, young and old, challenge sites to engage, educate and entertain. Engage­ment is achievable with inter­activity and hyper-personalization. Educating demands fingertip access to phenome­nal research and writing. An entertain­ing site employs creative design aesthe­tics, video and other digital media.

Amid all the creative eye candy and extensive programming, a website must covey a purpose—both to the origina­tor and visitor. Why should you go there? If products or services are sold, why are they beneficial? In what ways are they more valuable than com­peti­tors? How easy is it to shop and checkout? Answers to these ques­tions must be self-evident and intuitive.

ClinicalPosters is ever refining the visitor experience with the message: “A frame for each office, a poster for each patient and a product for each specialty.” Those who go beneath the surface and login receive the most bang for their buck. Give it a try. Login and then share your new discovery.

Kevin Williams is a health advocate, local editor, and writer of hundreds of articles for multiple web­sites, including: A Bit More Healthy, KevinMD (WebMD), and Sue’s Nutrition Buzz. He was a 15-year Neutrogena Research and Scientific Affairs graphics con­sul­tant.

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