Doing It Backwards

There is a right way, a wrong way and your way.

We appreciate your effort. Like most people, you are pretty confident that the way you do things is the right way. But generally, there is a right way, a wrong way and your way.

Are you a good driver? Likely you would feel pretty confident driving around a race track in your own vehicle at a reasonable pace. Asked to do the same in a much larger limousine, you might signifi­cantly reduce your speed and feel exhilarated. But what if you are asked to punch the pedal to the metal — in reverse?

Video: Reverse Limousine Drift

“That’s insane!” you may reply. Presidential limo drivers must master such evasive driving skills in a 20,000-pound bulletproof carriage before getting in the vehicle with the POTUS.

Experts call the support of ideas that only reinforce our thinking, motivated reasoning.

Video: Why you think you’re right — even when you’re wrong

Are you guided by what scientists call "motivated reasoning?

Login First

At some online shopping sites, you begin adding items to your cart immediately. Perhaps the only reason for logging in is to check order status or history. You can this at ClinicalPosters but the site really comes to life when login — backwards.

Login Distinction
# Feature General Access Login
Blog Access Full News, Sample Health Full News, Health *
Blog Author Bio Hidden Visible
Blog Comments News News, Health *
Blog Pre-filtering Disabled Enabled †
Category Hover Images Single Dual ‡
Category Discounts Disabled Enabled †
Customer Account Disabled Enabled
Fast Checkout Disabled Enabled †
Mature Photos Blur Sharp
Animation Some More
Promo Codes Hidden Visible
Right-Click Disabled Enabled
Tables Sortable Sortable

* Subscription required. † Repeat customers. ‡ Admin discretion

That’s right, from your second shopping session forward, login first, then shop. (If you have never added a password, register first.) Though you are still free to shop the other way around, this method automatically filters articles and products related to interests established during your first purchase, while providing discounts. Even though you can do it your way, try it in reverse for a more exhilarating and economical experience.

Speak your healthy mind