How To Write Timeless Topics

You have a choice of picking trendy topics for a short surge of readers or enduring topics that remain relevant years into the future.

As a blogger you want to write articles that many people enjoy reading. You have a choice of picking trendy topics for a short surge of readers or general topics that remain relevant years into the future. Each has value. So your blog should include both.

Examples of Trendy Topics

Recent technology release
Software review
Fashion styles
Automotive reviews
Real estate availability
Back-to-school gear
Natural disaster
Epidemic or pandemic

Examples of Enduring Topics

Ways to save money
Building your business
Benefits of product you sell
Improving your health
Natural health foods
Funneling rare symptoms
Maintaining youthful appearance
Strengthening exercises

What’s The Benefit?

As visitors scan your article, the overwhelming question in their minds is: “How does this benefit me?” With no perceivable value, readers may not get beyond the first paragraph.

It takes considerable resources to maintain an active website. In addition to benefiting visitors, there must be remuneration for the site. In other words, your blog must benefit you, as a publisher.

For example a website that features food recipes might sell cookbooks or offer catering services. The relationship between the two should be harmonious—featuring the cookbooks on article pages. The products or services you sell on your website should not be a secret. Is it apparent wherever people land on your site?

The main reason you write articles may be to generate site traffic. Identifying the audience for your blog articles determines what you write. If too many articles veer off-topic, create another blog. They can either share the same domain on a platform like Shopify, or you can start another website. ClinicalPosters currently publishes five blogs on one website.

Blog	Audience	Purpose
Health	Patients and doctors	Cover topics relating to posters available on site
Insights	Bloggers, merchants, and programmers	Share tips that are useful to guest bloggers or fellow Shopify merchants
Novellas	Reading enthusiasts	Discuss health within fictional stories that span several articles
News	Site visitors and customers	Describe website and product features
Feature	Customers	Marketing and product landing pages

Guest authors sometimes contribute to the first three blogs—Health more than the others. For cohesiveness, while still appealing to visitors with a wide range of interests, Health articles feature the following keywords:

Cardiology, chiropractor, clinical science, cosmetology, dentistry, dermatology, endocrinology, education, fitness, gastroenterology, gerontology, immunology, internist, marketing, mental health, nephrology, neurology, nutrition, ob-gyn, oncology, orthopedics, otolaryngology, pediatrics, physiology, physiotherapy, podiatry, pulmonology, rheumatology, technology, urology, vision, writing.

The best guest submissions come from visitors who read articles on the site. Would you like to submit an article for publication on the ClinicalPosters website? With an account, you can download a welcome package with guidelines for acceptance.

To support the writing of useful articles about writing, ClinicalPosters sells human anatomy charts, scientific posters, and other products online. You may sponsor specific articles or remit a small donation.