Teens using smartphones in a dimly lit setting. (ai)

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There are many pay-to-play online services and apps, but social media has a broad appeal to the youth.

The Young Mindset

“My room” and “My clothes” are among the long list of possessions children claim without paying for them. They feel entitled to such gifts as though they earned them. Arguably, they have—by virtue of their familial bond. But this nurtures the idea that anything of value should be free.

The companies that invest millions—sometimes billions—of dollars in their social media platforms are not free. Yet they realize they can’t expect the young mindset to part with their allowance. So, the companies rely on business tiers and advertisers who spend money in exchange for customer information.

The youth—often oblivious of what they’re exchanging—fill personal accounts with images and personal details that allow targeted advertising. Even if they can’t afford what’s for sale, they typically know how to persuade their parents to get it for them.

This young audience model is motivating the push to remove adult images and content from social media platforms.

The Adult Mindset

Many of the working class enjoy social media, and the teens become adults. This audience is likely to subscribe to upgrades. Adults may view social media as a place to stay connected with family or explore business options.

It’s easy to subscribe—more difficult to keep track. For how many services do you have subscriptions? Most consumers can’t answer without a belabored audit. So choose carefully before you latch yourself to the latest social media craze—even if it seems free. And measure the value of any subscriptions you pay for.

Mamy no-cost articles are available on this website that is not specifically designed for youth. Paid membership unlocks educational institution tiers with appropriate filters, and enhanced options for adults.

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