TECHNOLOGY

Website Automation

ESTIMATE 1-MINUTE READ

Does your business run smoothly?

In today’s high-tech world, customers visit websites from all over the globe. As an entrepreneur filling many roles, you need to automate repetitive activities. Otherwise, you will spiral into a hole of time-consuming tasks.

Whether you have a brick-and-mortar location or not, your website is an entire business unto itself. Window displays require frequent refreshes. Customer service works around the clock.

Your site requires product development and promotion. There is inventory management and fulfillment. It has sales, public relations, and marketing departments. The accounting department keeps the virtual doors open. Functioning autonomously and securely requires an IT department.

Starting out, you may be a company of one to three. This does not decrease the amount of departments. It just means there are few workers, or perhaps just you, wear more hats.

The Need For Automation

Recognizing the value of your time, automating tasks is the only way to get things done. Uploading a few static web pages is from the 1990s era. Content must be dynamic. As a programmer, I specialize in activating or developing event-triggered solutions. What types of tasks can you automate on Shopify e-commerce websites?

Built-In
  • Customer management system
  • Dropship fulfillment
  • Abandoned cart recovery
  • Schedule blog articles
  • File downloads
  • Social media share
  • Search engine
  • Secure firewall
Third-Party
  • Related products
  • Email campaigns
  • Product reviews
  • Sales tax reports
  • Chat robot
  • Accounting hooks
Custom Programming
  • Search Engine Optimization
  • Article recommendations
  • Variable home page content
  • Content monetization
  • Related articles

If you are looking for an e-commerce platform to ease the burden of running a business, consider Shopify. For deeper integration and event-triggered activities, hire a Shopify Partner to customize a theme for you.

Kevin Williams is a Shopify Partner that has been program­ming data­base systems since 1990 and writing since 2010, before main­tain­ing an e-commerce site in Perl. Along with him, explore the Shopify platform and Liquid programming with marketing and writing tips.

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