How To Build A Search Engine Better Than Google

Why should your page not be found?

By Kevin RR Williams

WEBSITE It has become a little easier to hang the most useful anatomy posters in your school or medical office. If you are researching information about various symptoms or ailments, we can help too.

We are making our storewide search simpler than Google — the standard most people emulate. Type in a phrase anyway you want and Google prioritizes results. To use Google to search a specific website, type the domain followed by a phrase:

clinicalposters.com endocrinology

Google does a great job of sorting over 41,000 results from the above query. By the third page, Google begins including results from other sites. This is a problem in search of a solution: how can we limit results to the most relevant contents?

Google Set the Standard That We Exceed

Can our localized storewide search be more accurate than Google? We rewrote our search engine to make it more efficient. A few targeted pages or just one is returned instead of thousands in response to organic queries.

Adding more keywords addresses part of the problem. Behind-the-scenes search algorithms hold the power to optimum results. Still in beta, search phrases go through automatic optimization that corrects spelling, suppresses extraneous phrases, strips unnecessary HTML entities, trailing spaces and punctuation. The engine goes through thousands of permutations. Discreet page zones are seamlessly searched for exact matches, words begin with, words end with, and root words begin-with queries. When there is only one result to an exact title or ISBN, that page opens.

Can You Take A Hint?

Desktop browsers display an increasing library of hoverable definitions for obscure medical terms. This increases understanding of product descriptions without looking elsewhere for definitions. When looking at search results, we analyze the phrase and offer appropriate hints for enhanced results. For example, carcinoma, cancer, oncology, and malignant are similar terms that return a different number of results.

When a Poster Isn’t Paper

One patient consultation exceeds the cost framed anatomy posters hanging in examination rooms. They can be handy tools in the hands, or on the walls, of knowledgeable physicians. But visitors often seek a general idea of medical ailment. There is a symbiotic relationship between A Bit More Healthy blog articles and our anatomy posters.

Can I Have The Digital Art File?

Most blog articles link to posters. A sitewide search has more content to determine relevance. Exciting news: Without diminishing the power of storewide searches, we have begun including stub articles within the online store. These provide descriptions of various disorders with links to information elsewhere on the ClinicalPosters.com website and beyond.

A Rare Find

Spoiler alert: Rare disorders have many symptoms in common. There are too many rare diseases for physicians to hang posters for every disorder. Including content on our store describing such symptoms returns more positive search matches. Stub articles include a Like button. The stubs are largely research gathered from the Web without much original writing. We use this to gauge whether it may be beneficial to write A Bit More Healthy blog articles or develop a print-on-demand poster.

The list of titles under various categories are tagged with the keyword “stub article.” Give it a try. The storewide search is on every blog page (desktop browsers), each product page, and here.

 

We are able to auto-populate a sitewide or Google field when there is no match from organically typed storewide search. Currently, this feature is disabled. The online store continues to include the drop-down poster category menu if you prefer not to type at all. Targeted or categorized: it’s your choice to find what you need.

This 596-word article passes with favorable readability by the Hemingway Editor.

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Tags: classrooms, exam rooms, finding results, programming