Why You Should Be Pre-Blogging

Benefits of queuing up articles.

By Kevin RR Williams

BLOGGING Categorically, to be better bloggers, we should pre-blog. In this context, I am not referring to a "preschool" for wannabe bloggers. (There are sites for that.) I am talking about writing articles days, weeks or months in advance of publishing. In order to get a sufficient number of articles penned, you may need to lock yourself in a room for a week, record favorite TV programs on DVR, and subsist off few provisions. Nevertheless, consider the advantages.

The more times we read something we've personally written, the more we are likely to tweak it. Awkward sentence structure becomes simplified. Grammatical and spelling errors are corrected. Things you wish you didn't say are expunged. Redundancies vanish. Paragraphs are reorganized for coherence. A lengthy article may even be divided into two or more. What was once a quickly penned idea becomes a natural extension of our personality with which readers can relate. It may even become apparent that one article doesn't measure up the quality of others and should therefore be omitted. It takes time to achieve this nirvana. By leaving articles in the queue, we have that opportunity to perfect them. This elevates reader appreciation.

Did I Write That?

Have you discovered word or spelling and grammar errors? Of these two sins, I have been guilty. In my defense, I am often making late-night edits and was likely too tired to read the article again. A day or two later, I realize that a word insertion changed the plurality or verb tense. My advice under these circumstances is to simply correct the page. Some authors feel that post-publishing edits are unethical. Others are obligated to strike through and append. Whatever the method, there is no good reason to perpetually leave "Grammar Natzi" fodder for the eternal search engines.

“I try to leave out the parts that people skip.” — Elmore Leonard

You will be surprised by how much better it feels to spend time with family or enjoy recreation. This is possible after eliminating the need to burn the midnight oil in and effort to come up with something beneficial to viewers. Let's be honest, others can tell when an article has been sloppily rushed as an afterthought. It may have numerous errors or just meander without any specific focus.

Types of Bloggers

What type of blogger are you? Do you methodically plan times to write and days to publish? Are you inspired by a day's activities to run home and mash out an article? Do you simply reblog what others have written to keep your site from looking abandoned?

Journalists under a time crunch who need to break a story, don't always have the luxury of extended deadlines. Obviously, there are different types of bloggers. The "purest" form are those who simply love to write. Perhaps you have so much professional experience that winsome words leap from your keyboard when you press the spacebar.

Readers Don’t Expect That Much

Let's be real; a typical blogger will not dethrone CNN anytime soon. To a team of writers, publishing a dozen or more articles a day is normal. Typical bloggers like us must come to grips with the fact that we are not the sole source of information for each visitor. Resist the urge to publish everything at once or six times a day. Information overload can downgrade readers to skimmers. A prolific author himself, wise King Solomon wrote, "Of making many books there is no end; and much study is weariness of the flesh."

This advice is not meant to stifle creativity. It's just encouragement to publish according a schedule. This is certainly not a hard-and-fast rule. Personal judgment is necessary based upon the type of blog. Special events may require insertion of additional articles off schedule or juggling dates of upcoming ones. Supplemental articles may need to be coordinated with campaigns for commerce sites. It took quite a bit of work but between two websites, I currently have about three dozen articles queued up to be published over several months.

With some allowance for additional special-interest articles, I generally post here on Monday and Wednesday mornings. Those wanting more can visit MYanatoMY Blog on other days. Once readers recognize a pattern, it is easy for them to check back for a regular dose of your prose. To keep readers apprised of new articles, synchronize your blog posts with Tweets or Pinterest pins. So go lock yourself in a room. I look forward to reading what you come up with.

Tags: authors, efficiency, organized, optimum, time management, writers

Photography by Nyul licensed from iStock Photo.