Keep Moving With Web Technology

This blog can improve the health of your website.

By Kevin RR Williams

TECHNOLOGY A horizontalator can speed you through large airports when you're toting luggage. Some people plop down their bags and enjoy the ride. Seasoned travelers stride atop the moving conveyer, effectively doubling their rate of travel. [1] People who are afraid of technology continue strolling at their normal pace right alongside the obvious advancement.

Whether it's a mobile phone or website, like the horizontalator, technology is always moving. Those who don't step on can be left behind.

A Blog That Helps You Succeed

A Bit More Healthy blog intersperses technological advances to help bloggers move with the flow. Those who embrace such advancements can reap exponential visitor increase. The SEO articles transcend theoretical suggestions — often demonstrating working examples. This gives readers an opportunity to jump on board within days of deployment by ClinicalPosters.com in order to maintain or grow site traffic.

With investigation that can take multiple days or weeks, recent topics have included:

Of the six technologies listed, only Amazon Marketplace, six weeks out the gate, has yet to gain traction. Such articles represent an R&D lab of emerging tech. Fortune 500 companies spend millions on research. Heightened security is required to even gain access to their R&D offices. What is revealed behind closed doors is guarded from the competition. This should help place a value on the free R&D offered here.

Some Impressive Feedback

Suggestions are sometimes bidirectional. One regular reader suggested adding a Facebook Like button to blog pages. Even without a site-owner Facebook account, the shares can have a tremendous effect on page visits. The article on this blog with an excess of 1000 (1k) Likes has consistently had the most monthly visits for two consecutive years.

More surprisingly are the results from a new feature added just one month ago. It was considered an anomaly resulting from recent Pinterest interface changes. The old layout displayed a Facebook Like count on each board. The new one requires a linked Facebook account. Viewing a board with the older Pinterest web UI on my iPad reveals a Like count of 399k. Could this be correct for a month-old board with just 120 followers? Initially, the method on the tech site called cube3x returned a corresponding total count. [2] The next day, like the other boards, secondary validation zeroed out, though Pinterest web browser increased to 401k.

Update July 5, 2013: Facebook Likes reached 402k before Pinterest code changes apparently disabled ability to display count (at least without a Facebook account).

What makes Doctors Anatomy Posters so different from the other Pinterest boards? Each of the pins has a great description. They also include Rich Data. The board is a portal to specific products available from Store.ClinicalPosters.com. As you might expect, querying the board title in Google returns this Pinterest board in the top position.

Keyword tags on pages throughout this site aid readers in searching for content. Tags on product pages at Store.ClinicalPosters.com are now clickable links.

Can You Ignore Pinterest?

A verified Pinterest account offers web analytics unavailable to casual users. [3] Over the past month I can see there has been an 80 percent increase in the number of Pinterest impressions with a daily average of 14,597. That's nearly a half million monthly impressions. Within the past 7 days, daily impressions have averaged 17,936 with a 14 percent week-over-week spike.

How do Pinterest impressions and Facebook Likes correspond to site traffic? That depends upon the number of pins linking to this website. Regardless of the ratio, expect the number of actual click-throughs to be significantly less. It is noteworthy that one third of site traffic here now comes from Pinterest. Here are nine suggestions for more Pinterest activity:

  1. Include Pin It button on your site
  2. Write great blog content
  3. Include captivating images
  4. Describe images well beneath pins
  5. Don't omit proper attribution
  6. Name board with target keywords
  7. Content creators verify Pinterest account
  8. Incorporate rich data where appropriate
  9. Be certain repins lead to valid sites

You might note that Pinterest lacks the engagement, on some levels, as other social media platforms. Drawn by the allure of images that transcend language barriers, users are more apt to reciprocate repins of those who repin them. In fact, they are drawn back to the site multiple times a day via emails and mobile app alerts. Not everyone who repins or Likes a board becomes a customer or regular blog visitor. The ratio for such conversion is usually less than 1 percent of the impressions. Most click-throughs are simply single-page content verification. Nevertheless, the rapid exponential Pinterest exposure can eventually pay off.

Are You Moving Forward?

Like the traveler walking alongside the moving walkway, have you vacillated on implementing any of these suggestions? Is your site compatible with mobile devices? Are your tweets still limited to 140 characters or are you enjoying the benefits of nearly 400 characters with images by using Twitter Cards?

Through stagnancy, a website that is not keeping up with emerging technologies is falling behind. I could silently implement new features or announce them without explaining how to replicate them. But if you have more than a passing curiosity, indicate how you feel this content is helpful. Click the Like button for Facebook and/or the Disqus star below. This lets me know that you desire more articles designed to keep your website A Bit More Healthy.

Light Tunnel at Detroit's DTW airport photo by Steve Hopson file is from the Wikimedia Commons, a freely licensed media file repository.

References
  1. Moving walkway. wikipedia.org ^
  2. Get Social Share Counts – A Complete Guide. cube3x.com ^
  3. Pinterest web analytics. business.pinterest.com ^